Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Welcome to Chapter 9 of our ultimate guide to building a blog! If you aren’t familiar with our building a blog series, until now, we have covered from choosing a blog niche to installing necessary tracking codes.
Today we’re going to talk strategy.
Your blog content strategy to be precise.
A content strategy is the difference between a blog you write as a hobby and a blog you run as a venture. It sets goals, provides measures for achieving those goals and delivers a comprehensive roadmap for exceeding them.
If that all sounds a little dry and complicated, it really isn’t.
Done right, a content strategy is a simple plan you can use to approach writing in an organized way. To focus your efforts to a particular goal and help you in those times when you’re scratching your head trying to figure out a topic for your next post.
If you want your blog to succeed, you need to become familiar with content strategy.
This guide walks you through coming up with goals, coming up with a plan and everything else you need to know about creating a successful blog content strategy!
What Is Content Strategy?
Content strategy goes far beyond simply “blogging three times a week targeting keywords.” It’s a meticulously planned approach to creating and distributing valuable, consistent, and engaging content designed to achieve specific business goals. Think of it as the blueprint for your blog’s success.
A content strategy involves having a good think about what goals you want your blog to achieve, how you want to go about that and how to measure whether you achieve those goals or not.
Then putting that into a coherent plan you can work with.
At its core, a content strategy aims to answer the Why, Who, What and How questions of running a blog.
- Why are you blogging? – Your goals
- Who are you blogging for? – Your audience
- What are you going to blog about? – Your content plan
- How are you going to do it? – Keyword analysis
- When are you going to publish? – Your content schedule
The plan doesn’t have to be too detailed. It doesn’t have to take up an entire spreadsheet and you definitely don’t need to obsess over it.
You will have to give it due care and attention though.
Why You Need a Blog Content Strategy?
Have you ever sat at your computer knowing you have blog posts to write but no idea of what to write? Tried targeting specific keywords but aren’t making ground? Tried to copy other blogs in your niche but aren’t having the same success?
A content strategy can help with all of those.
There are around 70 million WordPress posts published each month and an estimated 2.75 million posts published each day. (Source)
If you want to stand any chance of your blog posts being noticed among that noise, you need to be smart about them.
That’s where a content strategy comes in.
